Accadian Ltd

Accadian is a London-based strategic research and communications agency operating across Europe, Africa, the Middle East and South Asia. Our experience has taught us that strategies and techniques from the disciplines of politics, marketing and media communications on the one hand, and from conflict transformation, stabilisation and development on the other, can be combined to great effect in promoting positive change and in countering violence and division. We research, develop, implement and evaluate projects, programmes and campaigns which address some of the world's most pressing social, political and economic issues. Working with governments, national and international development agencies, not-for-profit organisations and the private sector, we conduct insightful, penetrative research and analysis to better understand the factors that influence the way people think and act. We apply this understanding to deliver engaging communications campaigns that frame and reframe narratives, relate compelling human stories, and stimulate conversations and activity; we do all this to influence attitudes and change behaviours for positive social impact. With specialist expertise working in conflict-affected environments and emerging markets, we help to build resilience, capacity and sustainable progress. Our projects engage the excluded, promote human rights and representative governance, tackle corruption, counter extremism, and improve access to education and prosperity.