Abdelrahman Medhat

DeFacto

DeFacto is one of the leading brands in the apparel and fashion sector in Turkey, opened its first store in 2005. DeFacto has taken its place among the leading brands in clothing and fashion industry in Turkey. With its experienced designer team and business partnerships, DeFacto offers affordable and high-quality products, has managed to include designs that adapt to the world trends. With its creative marketing strategies and with a design office providing significant added value in terms of innovation perspective, DeFacto has found the opportunity to prepare an appropriate design in the countries where he is present. Experience gained in a short time and the momentum of rapid growth, has encouraged DeFacto to the opening of foreign markets. Since its creation, moving with the vision of becoming a global fashion brand, DeFacto has set up its first overseas store in Kazakhstan in the month of February of 2012. DeFacto closed the Financial Year 2017 with 447 stores in 22 different countries. This year DeFacto entered two new markets and now operate in 24 different markets: Turkey, Kazakhstan, Iraq, Egypt, Belarus, Morocco, Kosovo, Albania, Georgia, Russia, Pakistan, Serbia, Bosnia and Herzegovina, Algeria, Azerbaijan, Jordan, Kyrgyzstan, Lebanon, Palestine, Saudi Arabia , Tunisia, Malaysia, Moldova and Turkish Republic of Northern Cyprus. Currently, DeFacto has 330 domestic and 134 overseas and franchise stores, which makes 464 stores in total. For each store, a special collection fitting the culture and lifestyle of the host country is curated. In addition to design products, with innovation and R&D investments, the product groups such as DeFacto Inova and DeFacto eco offers to its customers differentiated products as results of in innovation and recycling field. DeFacto will continue to exist in the future as one of the major players in the achievable fashion industry.