Alyce Erikson

IAB Southeast Asia and India

A bulletproof digital strategy isn't just about marketing anymore. Online advertising is fast becoming a major business focus of agencies, brands, publishers, platforms and government bodies in Asia Pacific. Established in Singapore in 2010 and expanding to Southeast Asia and India (IAB SEA+India) in Q4 2018, the IAB SEA+India plays a leading role in raising the profile, positive perception and growth of the digital industry locally, regionally and globally. As a not-for-profit industry body, the IAB SEA+India mission is to be a catalyst in growing investment in digital advertising. We are committed to promoting the value of Digital Advertising, evaluating and recommending standards & practices, developing and distributing research key industry topics. In order to help Members achieve a universal level of understanding of the new digital landscape, we focus on four core goals: To support Singapore's ambition to become the digital business hub for Asia; to create and provide accurate research; to upgrade top industry talent; and to speak as one voice to the wider market. At the IAB SEA+India, we have our sights set on raising standards for the entire interactive advertising industry here in the region. Members comprise publishers, platforms, ad tech vendors and media agencies operating in the region, representing the evolving Digital Ecosystem and we offer world-class expertise for our ambition for Singapore to become a digital business hub for Asia.