Balvinder Singh

Merino Group

Merino is one of the world's largest manufacturers of decorative laminates and is globally recognized as the leader in the industry of laminates and surfacing solutions. Starting with plywood manufacturing facility in Assam, today Merino has presence in over 80 countries with an annual turnover of over 250 million USD. With over 5000 employees, the group today has a diverse business portfolio that extends from Surfacing Solutions products to Information Technology, Food & Agro products. Merino's vision is to achieve global competence and competitiveness in every line of business by synergizing western work culture with Indian ethos. It draws inspiration from the words of Swami Vivekananda: "Arise, awake and stop not till the goal is reached." With 5 state-of-the-art manufacturing facilities, Merino offers a wide range of laminates and surfacing solutions featuring over 10, 000 SKUs in multiple designs, finishes, and sizes. Our all-new Low-Pressure Laminates (LPL) facility with latest German technology has further bolstered our manufacturing capability. Based on the motto Excellence, Economy, and Ethics, Merino has embarked on a digital transformation journey that aims to create a customer-centric organization. It focuses on enabling a robust technology foundation to transform the business and become Digital First. The goal is to build a robust enterprise core for sales digitization, security and protection of intellectual property, data analytics, strong internal & external ecosystem along with easy and intuitive workplace technologies. Merino has made considerable efforts in "Changing Lives" and "Championing Sustainability" through sustainable initiatives for clean energy, water conservation, waste management, afforestation, and carbon footprint reduction. At every step we ensure that we are market-driven, knowledge-based, system sustained, IT enabled, and ethics anchored - resulting in the creation of universal weal for all stakeholders.