Bin Yan

Shandong Lingong Construction Machinery Co., Ltd. (SDLG)

Initially founded in 1972, Shandong Lingong Construction Machinery Co., Ltd. (SDLG) is a national large-sized backbone enterprise in construction machinery industry and is listed in Top 100 China's Enterprises in Mechanical Industry and listed as a national-level high-tech enterprise. The leading products include earth-moving scraper and excavator series, road machinery series, mining truck series, and small-sized construction machinery series. "Building a globalized SDLG and establishing a trustworthy brand"​, SDLG will always insist on the product diversification strategy centered on construction machinery, push the continual improvement, continually enrich the production lineup, promote the product quality and brand reputation, and build a domestic first-class and international renowned construction machinery base. In 2006, SDLG cooperated with VOLVO (one of the World Top 500), which helped the company learn the management experience and technical support from the internationally tiptop enterprise. Such move strongly boosted SDLG's internationalization progress. In October 2007,Volvo Construction Equipment signed an agreement concerning additional investment with SDLG, which greatly advanced SDLG's productivity from original 15000 units to 30000 units. Therefore, the cooperation between SDLG and Volvo is the spur for SDLG's fast-rate development. By improving product quality and management level, SDLG will continue maintaining its brand advantage in China and expanding shares in domestic market. Also, it will leverage Volvo's global resources to accelerate its internationalization process, in a bid to achieve its ultimate goal of "being Strong and Larger"​.