Brett Joyal

mom&pop

We are mom&pop, and we provide businesses with previously inaccessible, live, robust and detailed data and insight, into the region's single most important sales channel. 600million ASEAN shoppers spend over $200billion on groceries, every year. It is the fastest-growing region in the world, and spending is set to double by 2030. 65% of this spending is in traditional, local, ‘mom and pop' stores. Modern/convenience is just 27% of spending, and e-commerce is only 8%. Yet brands have little or no reliable or current data or insight into their biggest channel. So important decisions are made blind, strategies built on ‘gut', targets are set without data, and promotions run without any idea of ROI. —— mom&pop are changing that. We have robust, up-to-date data and insight from over 4,500 stores Our data is live, granular and robust and includes visibility, availability, pricing, and promotional presence at the store, category and SKU levels. You will have information that you never had before. Data that your competitors and colleagues lack. You will find out immediately if you have out-of-stock issues, and you will know your product's pricing and visibility. You will know how your promotions have performed. And you can have all the same data about your key competitors! Imagine the successes this data and insight could help you deliver. The data is simple and easy for you to access, view and analyse. We provide set dashboards with standard questions answered, or we can adjust them to your requirements. We can add ongoing criteria to your dashboard or answer a specific time-sensitive question. ——- We already have on-the-ground teams in Cambodia, Myanmar and Thailand, and are entering additional markets as new clients request it. Our current clients include Singha, Nestle, Heineken, JTL and Yeos