Cassi Kaplan

McCann Worldgroup

McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is the irrefutable leader in the business of creativity. The company is united across 100+ countries by a single mission: To help brands earn a meaningful role in people's lives. By developing a deep strategic understanding of our clients' businesses and their consumers, we create evocative and effective brand communications. It's powerful and innovative creativity that helps marketers grow their brands and businesses…and it's what we are committed to achieving every day, everywhere, and for every client. Worldgroup today spans— and integrates— a broad range of global practices including: • McCann (advertising) • MRM (digital marketing/relationship management) • Momentum Worldwide (sponsorship & experiential) • McCann Health (professional/dtc communications) • CRAFT (global production) • UM (media management) • Weber Shandwick (public relations) • FutureBrand (consulting/design)