Chrystal Willis

Leisurecorp

Leisurecorp is the world's most powerful emerging golf company. In November 2007, Leisurecorp announced a long-term partnership with The European Tour, heralding a new era for world golf. This partnership includes the creation of The Race to Dubai - a $10m season-long competition which replaces 'The European Tour Order of Merit' and culminates in the world's richest golf tournament, the $10m Dubai World Championship. Held annually at Leisurecorp's Jumeirah Golf Estates, the Dubai World Championship will be open to players ranked 1- 60 in The Race to Dubai. Jumeirah Golf Estates will also become home to The European Tour's International Headquarters and The European Tour Performance Institute, a custom-built training facility exclusively for the use of European Tour members. Established by Dubai World in July 2006, Leisurecorp specialises in the development of premium golf and lifestyle destinations. In addition to Jumeirah Golf Estates, the world's largest golf community, Leisurecorp's portfolio includes Turnberry, Scotland's premier golf resort and host of The Open Championship 2009, and Pearl Valley Golf Estates, South Africa's leading residential golf community and home of the South African Open Championship. Leisurecorp is a minority owner of Troon Golf, the world's leading luxury golf management, development and marketing company, and investor in GPS Industries, which provides GPS-enabled technologies for the golf industry. The company also has ventures in the marina and ski resort sectors.