Cranmer Ainebyona

UNITRA METS GROUP

We are a vibrant, dynamic and professional group of companies with an established capability to achieve qualitative and quantitative success in the distribution of Fast Moving Consumer Goods across the United Arab Emirates. Our distribution solutions are offered to international and regional manufacturers whom are interested in promoting their brands and products through retail selling outlets in the UAE. Our successful model in distribution offers potential partners and brand principles a reach capability of 100% weighted and 95% numeric coverage across the UAE in channels such as Groceries, Retail, Convenience Stores and HORECA. The Group was established in the early part of 1970's as a family business operation focused on general FMCG trade and distribution. In November 1990, a formal exclusive distribution agreement with Red Bull was concluded to represent the Red Bull brand in the UAE. In 2005, the company became one of the fastest growing Red Bull distributors in the Middles East, Africa and Asia to reach a leading market status for Red Bull, and to be ranked the 4th largest per capita consumption market for Red Bull globally. In the early part of 2005, the company instituted a new and focused direction towards acquisitions and brand development within growing FMCG segments. The leading direction was to apply the capabilities developed over the years to attract and develop key brands in fast growing segments within the beverage category. The partnership with San Pellegrino in the later part of 2005, and Moussy in the early part of 2006 we were able to claim success in the direction and achieve record performance. We remain to be resolute towards the strategy by focusing on aggressive business development agenda and diversification in brand portfolio. For a full list of our products as well as our Job openings, please visit our website: www.unitramets.com