Daniel Balaguer

Alexandria Group

A branding & innovation consulting group passionately building the world's most iconic brands. We are Alexandria Group, the Land of Generous Ideas. A boutique providing guidance and insight to help companies build and maintain leading brands. Alexandria is based in Sao Paulo, with offices and consultants in Argentina, Mexico, Europe and the US. We specialize in understanding and connecting brands with consumers in Brazil and Latin America, and have particular expertise with the Millennial cohort. With an international network of highly experienced consultants, we offer personalized consulting catered to our client's needs. Our branding specialties include positioning and strategy, range architecture, portfolio planning, innovation strategy and labs, concept and name development, exploratory research and insight gathering, trend analysis, marketing plan and creative brief development. We also offer trainings and C-level coaching on all of our tools. Our client list includes The Coca-Cola Company, Mondelez, Nestlé, Unilever, Whirlpool, Brazil Foods (BRF), Latam Airlines, Bimbo, Alpargatas, Arcor, Sanofi, Natura, Avon, Diageo, among many others. For more information, please visit us at www.alexandriagroup.net or contact us at brasil@alexandriagroup.net.