Daniel Mendez

Advanced Music, S.L.

Advanced Music S.L. is a leading cultural promoter and events company headquartered in Barcelona, Spain, and is the parent company of Sónar Festival, Sónar+D, OFF Sónar and SónarKids, among other events. Advanced Music creates prestigious events across the genres of electronic, dance, avant-garde and urban music, and the related industries of creative technologies, visual arts and entertainment. Advanced Music projects share a focus on cultural experience, cutting edge arts and technological innovation. The core of Advanced Music's portfolio is Sónar Festival, a three day event taking place annually in Barcelona since 1994. A pioneering urban festival, Sónar brings together 125,000+ festival goers across two venues and 9 stages every summer, with associated cultural and trade activities taking place simultaneously throughout the city. As one of the first festivals in Europe to focus on electronic music, Sónar enjoys a high profile within the industry, acting as a strong professional hub during and around the festival. Sonar Festival has expanded internationally, with events held in 65 cities around the world to date. At present, annual festivals take place in Istanbul, Hong Kong, Barcelona, Mexico City and Athens. Sónar+D, the congress of creativity, technology and business, was launched in 2013, and runs concurrently to the Barcelona festival as well as other events throughout the year. It attracts more than 20.000 professionals from the creative industries as well as from the world of science and technological innovation. Sónar Festival is also part of We Are Europe, an initiative of The European Commission's Creative Europe program. The directorship of Advanced Music S.L. is shared by co-founders Sergio Caballero, Enric Palau, Ricard Robles and partner Ventura Barba.