Elaine Carolan

Volkswagen Group Ireland

National Sales Company for Volkswagen Group Ireland, which includes Volkswagen Passenger Cars, Volkswagen Commercial Vehicles, Audi, SEAT CUPRA and SKODA cars. Responsible for Sales, Distribution, Marketing and Public Relations for all of these brands in Ireland. In 2016 the Group commanded 23% Market Share in Ireland. Volkswagen enjoyed 10.51% market share in 2016 with the Volkswagen Golf Ireland's second most popular car with 3.42% of the market. Audi is the number one brand in the premium segment with 4.14% of the market in 2016. Skoda enjoyed a 6.44% market share with the Octavia model the fourth most popular car in Ireland with 3.18% of the market. SEAT & CUPRA enjoyed a record-breaking year in 2021 as combined share for the brands reached 4% for the first time, recording sales growth of 26% year-on-year in 2021, significantly above the market average 19% increase. Volkswagen Commercial Vehicles have enjoyed huge sales thanks to the upsurge in the Commercial Vehicle market with 16.49% of the market in 2016, and our Aftersales Business is a huge contributor to our success here in Ireland. We are consistently named in the 'Great Places to Work'​ Listing, and in 2014, we were named Ireland's Most Reputable Company by Reptrak.