Eleonora Elli

Mareblu

Mareblu is a dynamic Company part of the huge Multinational Group ThaiUnion. Thaiunion is leader in World canned fish market and it is growing in all Europe. The rebranding of all the National units under the unique TU brand was done on September 18th, 2015. Since then, the whole Group and the Countries are following a structuring path, to create common culture, common processes and guidelines. Under a commercial point of view, the efforts focus on trying to lead the change in our market, bringing added value to the category, focusing on differentiation for customers and clients. We take pride in our products and we take pride in our people. Today we are the greatest canned tuna producer in the world, owner as a Group of leader brands like John West, Petit Navire, Parmentier. At the same time, we own the widest portfolio of canned, fresh and chilled products in the world. Mareblu specifically own 8.6% of Italian Market share with his high quality products: tuna, mackerels and salads. The Company Vision and Mission focus on the goal to be the leader in the market for quality and accountability, in a sustainable context, to give quality, health and safe products to customers and next generations. We use this vision to create the highest quality products and achieve excellent customer and consumer service. The Main features of our strategy are: • Developing new and innovative products • Highlighting traceability and freshness of our products • Delivering a quality product that can be "good" and "good for you" • Delivering a high quality customer and client service • Caring for the environment and ensuring our fishing and marine world is from a sustainable source Thai Union and Mareblu give great importance to Sustainability: responsible fishing practices and care for the marine environment are our way to do business.