Fuad Noor

Alissa Automotive Co. Ltd.

With over 60 years of experience in the automotive industry and with strong Saudi cultural and family values interwoven into the company's DNA set by the late founder Sheikh Abdullatif Alissa, today Alissa Auto's name is synonymous for customer value and customer care. Alissa is dedicated to provide the best in class service to all its customers in the following areas: vehicle sales, after sales, parts, Certified Pre-owned Vehicles (CPOV) and customer care. With over 1,000 employees of professionally salesmen, certified technicians, engineers, state of the art facilities and administrative employees, AACO strives to ensure that our customers expect the best extensive network of 21 outlets related to sales and after sales locations. This unwavering focus has helped us set the benchmark for customer care and dealership standards in the region. Led by professional managers and executives, we adopt the latest performance management tools, best practices and state of art systems that has helped us execute our strategy leading to solid business results, high market share and CSI results. At Alissa Auto, we understand the key to success and growth is our Customer. From this philosophy, Alissa Auto has pioneered the "100% Totally Satisfied" initiative, where we empower our customers to their bill of rights and ensure they are content with every aspect of their vehicle ownership with Alissa. These are promises, which are dear to our hearts and we truly demonstrate. Alissa Auto's vision is to be recognized for its high quality automotive products with reliable after-sales services. Our mission is to provide the best automotive products and services of the highest quality and value that exceeds customer's expectations and for our employees, customers, suppliers, shareholders and society to share in our success.