Ilia Ivanov

Bella Bulgaria

BELLA (Bulgaria) Holding gathers under one roof leading companies and brands, products and services that offer the best value for money. Its portfolio contains over 200 products manufactured in 14 processing plants with a production capacity of 350 tons per day. Their equipment is in accordance with the highest international technological standards. Having started its operations in 1997, today the BELLA holding is the largest food producer in Bulgaria and a leading representative of the food industry in Southeast Europe. BELLA owns commercial structures in Greece and Romania. Its products can be found at the table of consumers in Europe, Australia, America, and the Middle East. Daily the products of the BELLA reach over 12,000 points of sale in Bulgaria (warehouses, retail chains and shops) and a number of European countries. The logistics of the products from the BELLA portfolio is managed by Fresh Logic. The company has the largest logistics center in the Balkans with chilled and frozen warehouse with a total area of 5,130 square meters. The corporate mission of Bella – to offer better products at better prices – clearly shows that at the basis of the business development of the Holding is the focus on the customer. In search of answers to consumer expectations, BELLA launched for the first time on the Bulgarian market a number of bakery products and developed an extensive portfolio of products under special recipes for different markets around the world (pastry products, dairy products, meat products and products of fat). BELLA Academy is the corporate university of the Holding. It has three directions – in-house trainings, intended for internal teams; external trainings – offered to partners; and trainings for young professionals – scholarship programs, master classes, and practices at the production sites of BELLA.