Jen Loesch

BreathableBaby LLC

In 2002, BreathableBaby invented the Breathable™ Mesh Crib Liner—the original mesh liner, with millions sold worldwide. This game-changing alternative to padded bumpers set the bar in breathability. And that was just the beginning. Safety became first, last, and everything in between. In 2020, the company leveraged its heritage of scientific research to expand their reach and make kids' products safer through science—one category at a time. With a focus to eliminate chemicals from little loved ones' environments, they expanded their family of brands with PurePail™ in diapering and BB&CO™ in care and cleaning. For more information, visit breathablebaby.com, bbcokids.com or purepail.com. BreathableBaby, LLC is privately-held and headquartered in St. Louis Park, Minnesota.