Jenny Lindmark

Svenska Dagbladet

Svenska Dagbladet (SvD), founded in 1884, is a national subscription newspaper with head offices in Stockholm. In 2000 SvD made the transition from broadsheet to tabloid format. SvD combines the classic credibility of a quality newspaper with a contemporary look and presentation. The newspaper was voted the Newspaper of the Year in Sweden in 2005 and 2010. Its circulation figures have risen dramatically in recent years. SvD is a daily publication which focuses on in-depth coverage in its weekend editions in the form of supplements and magazines.