John Lafferty

HomeNet Automotive

HomeNet Automotive helps the automobile industry save time and sell more vehicles. It is the leading provider of inventory merchandising, management, and marketing services, led by its flagship product, Inventory Online (IOL) Vehicle Marketing Suite. IOL streamlines the process of converting raw vehicle data into consumer-friendly and emotional online ads for 2.5 million cars each day and distributes those ads to thousands of online destinations like AutoTrader.com, Cars.com, YouTube, Facebook, and dealer websites. With 130 employees, HomeNet is a wholly-owned subsidiary of AutoTrader Group and is based in West Chester, PA, with offices across the U.S. For more information, please visit www.HomeNetAuto.com, email salesteam@homenetauto.com, or call (877) 738-3313.