Jorge Williamson

Forus S.A.

Forus S.A. is a leading Chilean company specializing in building prestigious footwear, apparel and accessory brands, operating stores in Chile, Peru, Columbia and Uruguay. For 31 years Forus S.A. has maintained a continued growth in sales while also gaining an important market share with its distinct brands over various retail concepts, resulting in a profitable company with an optimistic future. This has been possible because Forus S.A. has vision, passion and creativity with a central focus on the consumer, studying their insights, understanding their concerns, preferences and trends. Marketing has not been part of their strategy, rather it is "their strategy." Forus S.A. knows the value of a brand is a strategic asset that requires focus, perseverance and a long-term investment.   In Chile, Forus S.A. boasts 23 brands spread out over 18 different retail concepts that evoke an emotional link with today's consumer.