Karen Bear

Cassel Bear

Cassel Bear defines identity, designs branded materials, and develops marketing strategies. We craft your distinct story, in word and image, to connect with commerce and culture. IDENTITY | You have a story to tell—about what you're uniquely wired to do. But that's not always easy to articulate. Cassel Bear helps you define your essential identity—who you are, who you're not, who you're becoming—and to discover your voice, whether talking to your team or target audience. BRAND | Cassel Bear's writers and designers manifest your identity in word and image, designing branded materials that convey your story to the world. Website, brochure, logo, signage, or video: the result is compelling and engaging, distinguishing you from the competition and connecting you to constituents. STRATEGIES | Wondering how best to use your brand? Cassel Bear comes alongside you to develop marketing solutions, customized to accomplish specific goals: materials for conferences, point-of-sale tools for selling product, comprehensive campaigns, and more. Because even the best design needs an effective strategy.