Laura Shepherd

IAB UK

Founded in 1997, the IAB is the UK trade association dedicated to building a sustainable future for digital advertising. Most of the UK's leading brands, media owners, agencies and tech companies are members of the IAB. IAB members participate in steering and advisory groups that unite experts in their fields, on topics ranging from display trading to mobile and everything in between. The IAB's groups help drive the IAB's research and policy initiatives. While the IAB conducts numerous research projects relating to consumer attitudes, campaign performance and industry trends, the IAB's most widely disseminated study focuses on digital advertising spend in the UK. Published twice yearly in conjunction with PricewaterhouseCoopers (PwC), the IAB's Adspend study is the most authoritative means of assessing the size of the UK's digital advertising market. In addition to providing data and performance benchmarks, the IAB champions creativity and innovation in digital advertising. The organisation's flagship event Engage, brings together the industry's brightest talents. With a dedicated regulatory department, the IAB also helps establish industry policy with IAB members and is in frequent consultation with governmental bodies in both the UK and the EU.