Leon Fan

Baozun Inc.

Baozun Inc. is the leader, a pioneer in the brand e-commerce service industry, and a digital commerce enabler in China. Baozun Inc. empowers a broad and diverse range of brands to grow and succeed by leveraging its end-to-end e-commerce service capabilities, omnichannel coverage and technology-driven solutions. Its integrated and technologically advanced one-stop solutions address all core aspects of e-commerce operations covering IT solutions, online store operations, digital marketing, customer service, warehousing and fulfilment. Founded in 2007, Baozun Inc. was listed on NASDAQ in 2015 and HKEX in 2020. Currently, we have over 8,000 employees, and we serve more than 362 brands from various industries and sectors worldwide, including East Asia, Southeast Asia, Europe and North America. Following its expansion into Hong Kong and Taiwan in 2013, Baozun identified Singapore and Malaysia as the key markets in SEA to expand its footprint. The company is also setting up its Philippines office and plans to expand to India, Indonesia, Vietnam and Thailand by the end of 2023.