Lily Mugford

ZPB Associates

At ZPB, we get to the heart of healthcare. Because it's about so much more than policy, funding and regulation. It's about people. We're different because we work with health and care providers, tech & digital health, and pharma. We're a UK health sector specialist that reaches and engages with the public, patients, HCPs and care providers about health. Our three core services are research, strategy and communication. With forensic knowledge of the UK health landscape, we know the networks, channels and ways for brands to succeed. With decades of sector expertise, we know how to navigate complex and ever-changing regulatory frameworks. With a team forged on the frontlines of pharma, hospitals, media and more, we know what it takes to get new treatments and technologies to the people they benefit. With us as your partner, you don't just get things done. You get them done right. The ZPB way.