Liz Novak

Entrupy

Entrupy is the only company using artificial intelligence to instantly authenticate luxury handbags and accessories. Our mission is to become the Verisign of physical goods to attack the $1.7 trillion sales of counterfeit goods globally. Entrupy's authentication service uses patented computer vision algorithms and microscopy to bring trust to transactions of high-value physical goods. Currently in use by hundreds of secondary resellers and marketplaces worldwide, Entrupy provides the only independent, scalable technology capable of objectively authenticating luxury products.