Lucy Basden-Smith

Havas Play UK

🏆: Agency of the Year - Sports Business Awards 2022 🏆: Campaign Best Places to Work 2022 & 2023 We connect brands to fans through passions and purpose. By creating meaningful moments people want to spend time with, at the intersection of entertainment, sports, technology, and fandom. We work with some of the most well-known brands and rights holders across sport and culture, including: Arsenal, Adobe, BBC, Aston Martin F1, Commonwealth Games England, Domino's, EE (BAFTA, Team Excel & Wembley), Jaguar Land Rover (Rugby World Cup 21/23), JBL, JD Sports, Magic: The Gathering, Major League Baseball and The FA. Our services and capabilities are delivered by an in-house team across six divisions – Strategy, Creative, Activation, Content & Media Partnerships, Production and Measurement and Evaluation – enabling us to create and deliver truly 360, integrated campaigns whatever the brief. Strategy Identifying where and how brands and rights holders should play at the intersection of entertainment, sports, technology, and fandom. Creative Big ideas rooted in passions and purpose, that people want to spend time with. Activation 360 activation spanning sponsorship and partnerships, social, PR, talent and influencer, and experiential. Content & Media Partnerships Content and media partnerships for every channel. Production In-house end-to-end production studios. Measurement and evaluation Measuring the impact on your business and brand. Our work has been recognised at some of the most highly regarded awards shows in our industry, including: The Football Business Awards, Creative Circle, The Sports Business Awards and The Campaign Experience Awards. Check us out at: https://lon.havas.com/havas-play/ or see what we're up to by following HavasPlayUK on Instagram or Medium. If you'd like to know more about working with us, or for us, then feel free to reach out to Charlie, at charlie.piggott@havas.com.