Marcel Zhu

FDJ - La Française des Jeux

FDJ, Europe's second largest lottery, attracts 26 million French players with its secure and innovative gaming offering which also creates value for the community at large. FDJ promotes a socially responsible business model which attracts a huge number of players. To that end, FDJ is continually adapting to changing trends among players to offer new gaming experiences, while fostering a close relationship with French players through a distribution network of more than 31,000 points of sale, as well as its website, fdj.fr, and mobile apps. FDJ inherited its popularity with the French public from the French National Lottery, set up in 1933 to help injured World War I veterans. Remaining faithful to its original values of solidarity and social responsibility, today FDJ's gaming model is even more firmly based on an active policy of redistribution of wealth. Around 95% of player stakes are redistributed. Firstly, among players in the form of winnings (66.6%), but also among retailers (5.2%) and communities throughout France (21.8%). FDJ continues to build its business on the foundations of a strong CSR policy that creates value for all. This is demonstrated by its numerous social action schemes, such as those undertaken by its Corporate Foundation around sport, disability and community support, but also those aimed at preventing addiction and combating fraud. In addition, the company has a dynamic HR policy, where professional mobility, well-being at work and diversity are fostered at a high level. Finally, for more than 30 years FDJ has been committed to supporting French sport: funding sport for all (more than €220 million in 2016 contributed to the Centre National pour le Développement du Sport (CNDS), the national sports development centre), contributing to the construction or renovation of sports stadia, fighting against corruption in sports and conducting sports outreach in France (FDJ's commitment to Paris's candidacy for the 2024 Olympic Games).