Mark Vitelli

GreenShield

GreenShield is an integrated health and benefits organization and the first organization in Canada to operate as a payer-provider – offering insurance, administering benefits, and paying claims as a ‘payer', while offering health services such as mental health, pharmacy and telemedicine as a ‘provider'. This model allows GreenShield to build care around Canadians, simplify their health care experience, and improve health outcomes. GreenShield is uniquely structured as a not-for-profit social enterprise. We reinvest earnings and redeploys services to underserved Canadian communities via our social impact brand, GreenShield Cares, with a focus on positively impacting at least one million Canadians by 2025. As the industry's noble challenger GreenShield continues to innovate, evolving its offerings and services to deepen our purpose of championing Better Health for All.