Mesele Meselema2006

Population Services International/Ethiopia (PSI/E)

We are Population Services International (PSI), the world's leading non-profit social marketing organization. We work to make it easier for people in the developing world to lead healthier lives and plan the families they desire by marketing affordable products and services that range from mosquito nets to contraceptives to HIV testing. We are a $560m enterprise based in Washington, DC, operating in the private and public sectors in more than 65 countries. PSI Ethiopia is an innovative network member of PSI with a team of more than 140 people passionate about marketing and dedicated to serving Sara! Since 2003, we have marketed products and led programs to prevent HIV, improve reproductive health, and improve child health. We market condoms and increase condom use among people most at risk of HIV. We increase access to clean water by selling Wuha Agar, a water disinfectant. At PSI Ethiopia we do more than simply provide products and services, we seek to create true change – buy making markets work for the poor – to increase the use of critical health products and services that are available, affordable, and desirable to the most vulnerable Ethiopian people.