Nicolai Staeger-Holst

hummel

BEFORE THE CONTRACTS, BEFORE THE AGENTS, BEFORE THE BILLION DOLLAR STADIUMS... ... there was hummel. Founded in 1923, hummel is a Danish footwear and sportswear brand with deep roots in football and handball. hummel is one of the oldest, most dedicated team sport brands in the business and our iconic chevrons have always worked as a symbol of how we like to do things a little differently – always with a twist and (a whole lot of) character. Values that apply to the company's numerous sponsorships around the world. IT ALL COMES DOWN TO SPORTS Everything we do at hummel starts and ends with sports. This also applies to our different fashion sub-brands: hummel Sport Style, hummel Hive as well as our many collabs. Our popular Kids collection is also centered around sportswear – designed and produced for active play and movement. CREATING A SUSTAINABLE BUSINESS WITH CHARACTER. WE CALL IT "COMPANY KARMA". At hummel, we're determined to "CHANGE THE WORLD THROUGH SPORT". The better we are at managing and developing hummel as a business, the more resources we can allocate to creating positive change. For us, sport is more than a physical activity. It's a universal language with the strength to eliminate differences in politics, culture, religion and beliefs. Throughout the years, we have supported several projects, teams, sports clubs and prominent figures focusing on changing the world through sport; always with the hope to build bridges and help pave the way for a better tomorrow. We love sport. And we love those passionate and brave people out there who dare to lead the way for a great cause. Ultimately, we're proud to use sport as a way to change the world for the better and to make the world a more tolerant place to live for all of us.