Nikola Jerotijevic

Forma Ideale doo

Forma Ideale is one of the furniture industry leaders on the markets of Serbia and Southeastern Europe, with the imperative to set new standards and to achieve ambitious plans in the furniture and interior design. Company was founded in Kragujevac in 1995, as a family business, and today is specialized in large-scale line production of modern and functional furniture made of melamine-faced chipboard based in Kragujevac with the upholstery production located in Majdanpek. Product assortment of the company offers a simple concept of functional and comfortable furniture of modern design in line with global trends of minimalism in interior decoration. Succesful market orientation and customer-orientated business policy has enabled the company to achieve the leading position in the region. Several hundred outlets on 4 continents make up the Forma Ideale wholesale network. Forma Ideale's export strategy is realized through a worldwide network in 4 continents Europe, Asia, Africa and Latin America. Having clear targets, excellent price/quality ratio, developed post-sale service system and full marketing support, company has achieved constant annual export value two-digit grow. Retail network consists of 40 showrooms in 35 cities in Serbia. Company has more than 1.800 young and innovative employees in sectors of retail, production, warehouse, research and development, marketing, etc. Forma Ideale is one of the largest furniture industry employers in region of Southeastern Europe. Company's HR policy is based on modern practices, transparent recruitment and commitment to constant improvement of work environment.