Patricia Moreira

Principia Advisory

Principia is the leading advisory firm on organizational ethics. We are trusted by global organizations across the private, public and social sectors to shape the ethical commitments and capabilities that define them. Ethics is now recognized as the critical business capability it is. It forms the foundation of stakeholder trust, brand reputation and competitive market positioning, and determines capacity to drive long-term strategic ambition. Our experience and expertise across applied ethics, behavioural science, moral philosophy, and organizational psychology, together with our established proprietary methodologies, enables us to tackle challenges no one else can. We support business leaders in aligning purpose to practice. We do so by equipping them to set the bar for ethical behaviour and decision making, to navigate complex trade-offs, competing demands and high levels of stakeholder interest. We also strengthen organizational culture and systems that ensure consistent employee behaviour and outcomes at scale. From purpose and values to culture and decision making, we build ethical organizations.