Paul Hsu

IDEA

With a desire to create immersive environments and a passion for exploring the unknown, IDEA often takes a multi-disciplinary approach to its array of projects. For the last 18 years we have been providing interior design services to companies all around Europe. Founded in 2004, and based in Sofia, the firm specialises in a wide array of project types, from hospitality, residential and food & beverage, to product, yacht, and set design. Crafting a unique and individual concept for each project is fundamental to IDEA's successful design approach. From the big picture to the last detail, the aesthetic story informs and drives the design. The seamless synergy of technology, craftsmanship and design is reflected in our environments that often combine high-end video technology, handmade objects, special effects, custom fixtures and furniture. To offer our full scope of services IDEA employs a full time staff of 31 people in our headquarters in Sofia which at the moment are handling 24 design and build projects. Our current projects include a restaurant in Mayfair, two apartments in central London, two large houses in Essex, an apartment in Paris, a mansion in Moscow, a night club in Berlin, a large beauty salon in Gent, a 80 foot sailboat which is being built in Istanbul, as well as the design of three Bombardier private jets.