Rajesh Bhati

Mahindra First Choice Services Ltd.

Mahindra First Choice Services Ltd. is a wholly owned subsidiary of Mahindra & Mahindra Ltd., formed with ambitious plans in building a strong presence in the aftermarket sector space, through state-of-art car service centres networking across the country for comprehensive car care experience catering multi-brands. The first mover in the organised multi brand car servicing, the work we do has changed the way car servicing has been looked at. The value emanates from the powerful brand that this business is associated with and from the core purpose which is to drive positive change in the life of customers, employees, partners and all other stake-holders. Since inception in 2008, the company operations has had a steady progression and currently sets an ambitious growth plan over the next three years, targeting more than 650 MFCS Workshops with a combination of the Company Owned and Franchisee, thereby realizing the Vision to become one of the top three car service providers in the in the country ensuring quality car services. Another pioneering business vertical of MFCS is the Inventory Xchange India (INX), first of its kind online organised platform for liquidation of the non-moving spare parts. And CarworkZ, creating an innovative digital platform with amazing servicing products for car owners and business solutions for garages.