Rathnakar Rai

Primetime International Services Pvt. Ltd.

Primetime International Services Pvt. Ltd. Primetime International Services Pvt. Ltd. is a media marketing company that markets Indian ethnic media to advertisers in India who cater to the South Asians abroad. For advertisers based in India who have a distribution presence in the international markets, reaching the South Asian communities is critical as they form the core target group of consumption. Primetime International operates in this scenario offering a single point media representation for Indian ethnic media catering to Indian advertisers who want to reach out to the South Asian diaspora. Our product consists of Sony Entertainment Network which includes SET Asia, Sony MAX Asia, Sony SAB Asia and Sony MIX Asia. An increasing number of Indian brands are not only reaching out to the Indians and South Asians in markets like US & Canada, UK, Europe and Middle East but also exploring emerging markets like Africa, Australia, Fiji and Caribbean Islands. We provide a combination of media reach & servicing capabilities in all key advertiser markets of Mumbai, Delhi, Bangalore, Chennai & Kolkata. Our aim is to not only provide media reach in the international markets on large TV platforms but also to provide customized solutions to advertisers. The major categories of advertisers taking advantage of this medium are - food, banking, entertainment, travel and tourism. Over the years, new categories like online, lifestyle, fashion and healthcare have started to show interest in our media options in order to reach out to their target audiences abroad.