Takero Kaneda

Happy Elements

Happy Elements is a company concentrating on the development and operation of mobile online games, advertising platform, and the original IP, which includes the providing of original IP-based performances, music, animations, derivative products, and IP licensing services as well. The company has launched Anipop, Happy Fish, Summer Pop, Tsum Tsum, Ensemble Stars!, Ensemble Stars!! Music, Merc Storia, and other popular games. It has also created the original IP including Ensemble Stars, Anipop Club, etc. Among all these products, Anipop is listed as one of the most popular leisure games in China, while the series of Ensemble Stars is remarked as the most successful male virtual idol game in Japan. Besides, Happy Elements has also developed an independent advertising platform, Sigmob, to provide advertising operation and monetization solutions to the mobile content developers. With 1,100 staff at offices and research institutions located in Beijing, Shanghai, Shenzhen, Tokyo, Kyoto and San Francisco, this Beijing-based company continues to attract outstanding talents all over the world. Devoted to conveying its products and happiness to every corner of the world, the company aims to "create better cultural entertainments, and convey happiness and joy to more people".