Ulrich Schlindwein

BMW Brilliance Automotive

Founded in May 2003, BMW Brilliance Automotive Ltd. (BBA) is a joint venture between BMW Group and Brilliance Group. Its business operations include R&D, procurement, production, sales and after-sales services of BMW automobiles in China. BBA is focused on high-quality development, and aspires to be the leading sustainable provider of first-class individual mobility across the entire value chain of China's automotive industry. BBA has a state-of-the-art production base in Shenyang, Liaoning Province, branch companies in Beijing and Shanghai, and a subsidiary named Lingyue Digital Information Technology Ltd., with offices in Beijing and Nanjing. The joint venture has around 25,000 employees, more than 430 local content suppliers, and has been the top taxpayer in Shenyang for 16 consecutive years. BBA produced more than 700,000 BMW cars in 2021, making it – for the first time – the largest producer of premium cars in China. Its national sales and service network of 683 BMW outlets has a leading reputation for customer satisfaction among premium automotive brands in China.