Yair Golan

Greenoy

Greenoy develops and markets cutting-edge technologies for the post-harvest conditioning of cut flowers. The company's revolutionary technology allows storing cut flowers for over 4 weeks; substantially longer than possible with current solutions available in the market. This breakthrough solution and process is well positioned to positively impact the economics of the Floriculture industry. The continuing move of flower production to geographies very distant from their respective consumption markets has created the need to address and solve the issue of transportation and long term storage; Greenoy brings to market a unique, field and commercially proven method to address these very issues. The primary applications for Greenoy's products are: 1. Migrating the industry from Air to Sea transport thereby significantly reducing the costs associated with transportation. The migration to Sea transport also positively impacts the carbon footprint related to transportation. 2. "Store and Sell": significantly increasing revenue and profitability by storing flowers during market lows and selling in market peaks.