Yasmin Baidas

Red Sea Global

One of the world's most visionary developers, prioritizing people and planet, and showing there is a better way to positively shape the places in which we live, work and travel. Red Sea Global (RSG) is a closed joint-stock company wholly owned by the Public Investment Fund (PIF) of Saudi Arabia. RSG is a global multi-project developer, seeking to lead the world towards a more sustainable future, showing how responsible and regenerative development can uplift communities, drive economies, and enhance the environment. The protection of natural capital is central to all development decisions, as we seek to create a better future for all. A cornerstone of Saudi Arabia's Vision 2030 ambition to diversify its economy, RSG is playing a key role in transforming the nation, by creating exciting opportunities for young Saudi talent and the private sector, as we develop built assets and destinations across multiple sectors. RSG is the visionary company behind some of the world's most ambitious development ventures, including luxury regenerative tourism destinations such as The Red Sea and AMAALA. Across its portfolio, RSG leverages the most innovative concepts, strategies, and technologies to deliver projects that actively enhance the wellbeing of customers, communities, and environments.