Yuliya Cherkashina

Colin's

Liberal-styled drawings spreading from Turkey to the world... Colin's. Colin's, which reflects a dynamic lifestyle and tells the story of a jolly life is a garment trademark that creates a world having no borders, and internalizes freethinking and being trendy. Today, Colin's is an indispensable choice for everyone in Turkey who prefers casual wear and seeks after a special style thanks to its design that complies with the expectations and desire of the youth in every aspect of life. The architect of the success story "Colin's": Eroglu Holding (Eroglu Group). Colin's has been established by Eroglu Holding in Istanbul in 1983. Colin's now carries out his production in 135.000 m2 covered areas in total that are Corlu Factory, the biggest jeans factory of Europe and 3 production plants in Istanbul, and also Aksaray and Egypt. Colin's, opened his first store in Istanbul in 1986 now reached 670 stores covering 170.000 m2 in 32 countries which are primarily located in Turkey, Russia, East Europe and Middle East. Colin's underwent a radical change in 2009 thanks to his creative ideas that are responding to changes in the world economy. That was a dynamic renewal process including collection diversification, new design strategies, trademark image, and visual communication besides changes in the decoration of stores which produces memorable customer experiences.