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Seven ways to help your audience find your listings
- Create a teaser: Excite your audience and begin building your search ranking by announcing what is coming up on your social channels one week before you officially launch. Don't include any links, but including an Amazon logo in your imagery can be an easy way to get audience talking and searching.
- Officially announce your merch on all social channels and websites: Use your dedicated website and social channels to let your audience know about your new merch store. Add a link to your store page in all marketing activations to ensure your audience know where to go to shop.
- Update all owned social channels and websites with link to store page: Update your social media bios and website descriptions with a link to your store page. This will help drive steady traffic to your store even on days when you are not posting about it.
- Post and share content from your audience: When you see content relating to your merch from your audience, spread the good word to your tribe by reposting their content.
- Run Sponsored Brands and Sponsored Product Ads: Help more shoppers discover and buy your merch through pay-per-click Sponsored Brands and Sponsored Product Ads. These ads are useful tools for driving sales and increasing brand awareness. To get started, visit Advertise on Amazon.
- Wear your merch: Wear or use your favorite products in social posts, videos, and at events (even if you are not actively promoting your merch at that time). This is a great way to show your audience you stand behind your designs while driving awareness.
- Continue to add selection and maintain awareness: Set a monthly reminder to add 20 new products a month and complete at least one marketing activation per month post-launch to continue to drive awareness, traffic, and sales to your listings.
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使用完整的商品名称,同时根据商品属性选择一些相关关键词进行补充,比如颜色、大小等,让搜索结果中能更快找到你的商品。
listing 标题关键字捆绑,图片清晰大图,全面描述商品的主要特征与优点,同时注意价格和运费设置的合理性。
参与FBA再销售,运用促销活动如秒杀、闪购等,完善产品规格和SKU管理,优化商品分类定位,着力提升用户评论数量。
查看类似商品的销量报告和搜索量,判断用户需求规模,考察产品特点是否足以区别于竞品,选择热销类目进行上架。
分析原因调整策略,如改进产品本身、优化产品页面与营销,参与更多活动宣传等方式提升曝光。